Lexus Design Award 2019
Making the world a better place through design has always been the program's purpose and now, in its seventh year, the 2019 award makes that objective clearer than ever under the directive of "Design for a Better Tomorrow".
The next-generation of designers will need to consider how their creative ideas incorporate three fundamental principles from the Lexus brand: "Anticipate," "Innovate," and "Captivate," as well as how their design anticipates the needs of tomorrow's society. They will need to develop innovative designs that bring fresh imaginative solutions. At the same time, their ideas and designs should be captivating and engaging to the audience and more importantly, of the esteemed judging panel.